Analytics
4 hand-picked tools reviewed in this category.
Google Analytics
Google Analytics is the most powerful free option for tracking where traffic actually comes from and what happens after the click, but GA4's event model takes real time to configure correctly for a link-in-bio or funnel setup. Creators who invest the setup hours get genuinely useful attribution data; those who don't will just see confusing default reports.
Bitly
Bitly is the simplest way to find out which specific post, platform, or promo caption is actually driving clicks, since every shortened link gets its own click count and geographic breakdown. It won't tell you what happens after the click, so pair it with on-page analytics if you need full-funnel visibility.
Ghostery
Ghostery is a legitimate privacy tool that blocks trackers and ads while you browse, and it's genuinely useful for creators who want to see what's tracking them on other sites or research competitor pages without leaking data. It's not a creator-analytics tool, though — it tells you nothing about your own visitors, clicks, or funnel performance.
Hotjar
Hotjar answers a question analytics numbers can't: what does a visitor actually do on your page before they leave. It's the fastest way to spot a confusing link-in-bio layout or a dead CTA button, but the free tier's session cap means you'll outgrow it quickly on any page with real traffic.